Why Commerce Cloud?

As traffic for the combined American Golf and Online Golf site reached its saturation point and plateaued, it became evident that they needed a new solution to reach their goals and continue their momentum. Commerce Cloud has allowed them to break into new markets with ventures like their new UK site. “We simply didn’t have the capacity to meet the brands’ goals for breaking into new territories and delivering an omni-channel experience,” comments Pat Foley, head of eCommerce. In addition to breaking into new territories, Commerce Cloud has also allowed them to breach new platforms, increasing their performance and customer satisfaction on mobile as well. 

“Thanks to Salesforce Commerce Cloud, both brands have grown their online presence.”

Pat Foley, Head of eCommerce, American Golf

A look at the numbers

of customers reported they would shop again

A huge percentage of satisfied online customers

of total sales

Increase total online sales substantially


Average order value increased dramatically

of all web traffic is from smartphones

Smartphone compatibility is driving major traffic to the site

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