Optimizely is the world's leading experience optimization platform, providing A/B testing, personalization, targeting and multichannel optimization for websites and mobile apps. The platform's ease of use and speed of deployment empowers organizations to conceive of and run experiments that help them make better data-inspired decisions. Optimizely meets the diverse needs of more than 7,000 companies looking to deliver connected experiences to their audiences across channels. To date, those companies have created and delivered more than 30 billion optimized visitor experiences.

Companies like Trunk Club, American Apparel, and Asics use Optimizely to power their eCommerce optimization programs, enabling them to reduce cart abandonment, encourage loyalty, and ultimately increase eCommerce revenue.

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The Optimizely LINK Cartridge for Salesforce Commerce cloud enables Commerce Cloud customers to test, personalize, and optimize their eCommerce experiences right out of the box. Optimizely's market-leading optimization technology equips Commerce Cloud customers with the ability to target promotions and calls-to-action to thier visitors based on past shopping and purchase behavior, demographics, and technographics.

Optimizely's Visual Editor enables eCommerce teams to test visual changes and promotions on-the-fly, without having to write code or modify their Commerce Cloud instance. Optimizely also provides a robust set of APIs and developer tools to allow advanced eCommerce teams to integrate optimization functionality deep into their existing tools and workflows. Commerce Cloud customers can also take advantage of Optimizely's Stats Engine, a first-of-its-kind technology that ensures always-valid statistical confidence levels. This means you can react more quickly to test results, without having to worry about running additional analysis like you do in other testing programs.

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  • A/B and multivariate testing with advanced analytics, reporting, and alerting capabilities
  • Non-technical visual editor to make code-free design changes
  • Multichannel personalization across desktop web, mobile web, and native mobile apps (iOS and Android)
  • Integrations with leading analytics providers, including Google Analytics, Adobe Analytics, and more
  • Import targeting data from any first or third party data source
  • Custom tracking for events and KPIs
  • Market-leading Stats Engine ensures always valid confidence levels for test results
  • Powerful developer APIs enable companies to integrate Optimizely with their existing workflow tools


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