As traffic for the combined American Golf and Online Golf site reached its saturation point and plateaued, it became evident that they needed a new solution to reach their goals and continue their momentum. Demandware has allowed them to break into new markets with ventures like their new UK site. “We simply didn’t have the capacity to meet the brands’ goals for breaking into new territories and delivering an omni-channel experience,” comments Pat Foley, head of eCommerce. In addition to breaking into new territories, Demandware has also allowed them to breach new platforms, increasing their performance and customer satisfaction on mobile as well.
Pat Foley, Head of eCommerce, American Golf
“Thanks to Demandware, both brands have grown their online presence.”