Deckers' previous eCommerce model relied primarily on wholesale, direct to business purchases. By working with Demandware and shifting their focus, they were able to make their eCommerce platform more compatible with direct-to-consumer shopping with a user friendly site optimized for different parts of the world. Their site is also easily adaptable to quickly move into new regions and countries. Since implementing Demandware's digital commerce platform, Deckers has seen a dramatic increase in total online sales.
David Williams, Director of Online EMEA, Deckers
"Demandware allows us to innovate and will support omni-channel retailing. We now have the foundation to meet changing customer demands."