Amplience powers retail engagement at scale. With the Amplience platform, forward-thinking retailers deeply engage consumers with inspiring digital content that moves the needle, across millions of customer experiences. Amplience signals the end of today's content production and publishing bottlenecks, accelerating processes and transforming assets into reusable content that can be delivered consistently across every customer segment, channel and locale.
 
With Amplience, marketing and eCommerce teams finally have the velocity of continuously fresh content required to convert customers at every point of inspiration, driving higher sales and productivity -- all without scaling up the team. Amplience is the critical component in every retailer's digital arsenal, ensuring investments in eCommerce and personalization deliver higher performance. Amplience customers benefit from the company's specialized knowledge and deep domain expertise gained from powering hundreds of the world's most demanding retailers.

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Integration Overview

The Cartridge integration connects the Amplience Retail Engagement Platform to Salesforce Commerce Cloud allowing business users to enhance their storefronts with responsive images, videos, product media viewers, and richly compelling campaign, editorial and shoppable content.

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Integration Features

  • Rich campaign and Editorial Content  – to be effective, blogs, articles, and other editorial content needs to be integrated into the core eCommerce customer journey. With the Amplience Content Authoring tools and the Commerce Cloud integration, this rich content can be easily created and integrated into the shopper experience, seamlessly supporting the buying process to drive engagement and conversion.
  • Responsive Images and Video – the rich image and video content management capability of  the Amplience Dynamic Media API makes it easy to create media rich, responsive customer experiences that are optimized for all channels and devices. Videos are transcoded for all browser and device formats, and can be integrated into shoppable content and product level media players.
  • Rich Product Media – Amplience automates the media production workflow from studio to site, combining rich media into a single product set, allowing for a combination of content that is optimized for every device screen. These product media sets can be ingested directly into the Business Manager, and assigned products using Commerce Cloud's product feed, automatically publishing content to product pages.

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