Since 2009, Branding Brand has been the leading force behind mobile enablement and optimization for over 200 of the world’s leading brands, including American Eagle Outfitters, Dick's Sporting Goods, Sephora, Crate & Barrel, and more. Using its patented technology, the company’s "Brand to Everywhere" (B2E) platform seamlessly extends current e-commerce solutions and optimizes the digital shopping experience to drive conversion and increase revenue. In 2014, its platform processed 4 million visits and $1 billion in revenue.

Branding Brand turns shopping into a science with performance optimization, user experience testing, and deep-dive analysis. Using its Mobile Commerce Index, which is the largest collection of data on mobile-optimized sites, the company identifies mobile commerce trends and industry benchmarks to help its partners become better retailers. Branding Brand a PCI-DSS Level 1 provider and offers 24/7 hosting and support. Headquartered in Pittsburgh, PA, its team is completely in-house, including design, development, quality assurance, user experience, and analytics.

Integration Overview

Mobile Apps and Mobile Sites - Branding Brand provides fully-optimized digital shopping experiences with minimal effort required from client IT resources. We are a leader in developing mobile apps for enterprise retailers, which includes customer-facing iOS/Android apps, in-store associate apps, and wearable apps.  Branding Brand’s optimized shopping experiences are built leveraging our proprietary Optimization Software and services, including performance reporting, A/B testing, user studies, session recording, heat maps, and funnel analysis.

Optimization - The company also provides best practice recommendations and insights from working with over 200 of the world’s leading retailers.  Branding Brand can create an optimized mobile experience for any brand, whether you already have a mobile site, responsive site or do not yet have a mobile presence. Fully-hosted solutions are ideal for clients who do not yet have a mobile presence or who need a tailored website for maximum performance. This option includes building and hosting a smartphone or tablet site or native application.  Non-hosted solutions are ideal for clients who already have a dedicated mobile site or a responsive site and would like to optimize their performance.

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Integration Features

  • Proprietary front-end and back-end frameworks are built for speed and reliability.
  • Business logic from the existing commerce platform is automatically extended to the optimized mobile experience.
  • Regular, platform-wide updates ensure we are innovating cutting-edge technology across all solutions.
  • Full commerce APIs serve as the backbone for category browsing through checkout. All APIs are extensible to power any additional e-commerce shopping experience or custom application.
  • Unrivaled hosting technology allows automatic scaling and availability. Features include cloud architecture, multiple data centers for multi-region hosting, AutoScaling, CDN, and full-page caching.
  • Campaign management system gives the marketer greater control over creative.
  • Third-party integrations support dozens of vendors for analytics, loyalty, social, payments, reviews, location services, push notifications, search and more.
  • SEO best practices with deep linking support ensures maximum visibility in search results.
  • Automated monitoring, alerts, and reporting with 24/7 support staff


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