ChannelAdvisor is a leading provider of cloud-based e-commerce solutions that enable retailers and manufacturers to integrate, manage and optimize their merchandise sales across hundreds of online channels, including Amazon, Google, eBay, Facebook and more. Through automation, analytics and optimization, ChannelAdvisor customers can leverage a single inventory feed to more efficiently list and advertise products online and connect with shoppers to increase sales. Thousands of customers are using ChannelAdvisor’s solutions to help grow their businesses. To ensure optimal flexibility and synchronization for retailers, ChannelAdvisor has developed key relationships with dozens of strategic partners across the e-commerce industry.
ChannelAdvisor’s Salesforce Commerce Cloud LINK cartridge allows Commerce Cloud users to sync inventory data (including all custom attributes, classifications, variations, and promotional pricing) across e-commerce channels and the ChannelAdvisor platform without any additional integrations. Once data is integrated, retailers can then configure the ChannelAdvisor system to automate listing creation and management of each of their online channels with consistently up-to-date inventory information.
• Marketplaces - With ChannelAdvisor Marketplaces, retailers can harness the growing clout of online marketplaces such as eBay, Amazon, Rakuten.com Shopping, Newegg, Sears and more. ChannelAdvisor Marketplaces provides automated delivery of accurate product data to every destination, trouble-free management of sales, best practices to help products stand out and capabilities to expand on a global scale.
• Digital Marketing - ChannelAdvisor Digital Marketing increases retailers’ visibility on global, local or mobile search engine results pages through Google’s Product Listing Ads, paid search and comparison shopping engines; keeps consumers engaged through retargeting and affiliate networks; introduces products on social media sites and provides Actionable Retail Insights to make the most of every advertising campaign.
• Paid Search - ChannelAdvisor Digital Marketing relieves the common retail struggle of syncing inventory with online advertising campaigns. Using ChannelAdvisor’s powerful cloud-based platform, retailers can create paid search advertising that’s product-specific and automatically updates across search platforms, including Google, Bing and Yahoo. The platform also offers visibility into specific performance metrics and costs, making it easier for retailers to ensure that they’re maximizing their ROI. ChannelAdvisor’s Actionable Retail Insights generate up-to-the-minute reports so that retailers can make strategic bidding, keyword and campaign decisions with confidence
• Comparison Shopping - With a single product inventory feed, ChannelAdvisor Digital Marketing shapes retailers’ product data to fit the mold of each comparison shopping engine, whether it’s Shopzilla, PriceGrabber, Nextag or more. ChannelAdvisor’s platform automates the process of listing and updating product information across multiple comparison shopping channels, making it less of a hassle for retailers to promote their products, drive traffic to their websites and analyze and optimize performance.
• Flex Feeds - Part of ChannelAdvisor Digital Marketing, our Flex Feed technology makes it easy for retailers to send customized product data feeds to virtually any commerce vendor: affiliate networks, retargeting providers, personalization solutions, product review platforms and more. All this is accomplished with a single feed, allowing retailers to increase their visibility and analyze performance down to the product level.
• Social - ChannelAdvisor Digital Marketing empowers retailers to make the most of their social media presence by making sure their products and brands are part of the online conversation. Using Flex Feed technology, retailers can send their product data to influential networks like Facebook and Pinterest. ChannelAdvisor’s Facebook Campaigns feature supports your social strategy by showcasing new products, seasonal specials and daily deals.
• Rich Media - With ChannelAdvisor Rich Media, you can ensure that you’re providing customers with the experience that will make them not only feel excited about their purchase, but confident in what they’re ordering. You’ll be able to give shoppers an eagle-eye view of your product. Whether you want click and pan zoom, drag box zoom, video or even a 360 viewer, ChannelAdvisor Rich Media has the tools to help you showcase your products on any device.