Emarsys is a leading global provider of marketing automation software and the first marketing cloud for retail and e-commerce. The Emarsys Marketing Platform enables true, one-to-one interactions between marketers and consumers across all channels — building loyalty, enriching the customer journey and increasing revenues.  Machine learning and data science fuels customer intelligence in an intuitive, cloud-based platform enabling companies to scale marketing decisions and actions far beyond human capabilities.

Founded in 2000, Emarsys data-driven platform helps more than 1,500 clients in over 140 countries to connect with their customers all over the world. Every month, Emarsys sends out 10+ billion messages and delivers over 250,000 personalized campaigns, generating over 5 million purchases.

Integration Overview

Emarsys provides a turnkey product that plugs directly into your Salesforce Commerce Cloud shop. Synchronize contact and engagement data, then automate programs complete with email content, personalized for each recipient.

The Emarsys customer intelligence platform continuously updates customer lifecycle segments and purchase history as your customers interact with your brand, making targeting by status effortless. The Emarsys predictive marketing technology solution repopulates your product catalog data on a daily basis, enabling personalized product recommendations and stock clearance campaign creation. Emarsys for Commerce Cloud lets you manage everything from a single intuitive interface, giving you a complete overview of your omnichannel marketing environment through the Emarsys Marketing Platform.

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Integration Features

  • Capture website visitor activity and behavior.
  • Create a unified view of customers.
  • Convert raw data into actionable insights that answer key questions about your customers.
  • Track contact-level engagement, purchase frequency, and monetary value.
  • Improve transactional message delivery.
  • Increase message response rates.
  • Include AI-driven product recommendations for up- and cross-sell campaigns.
  • Improve response rates and revenue.
  • Boost conversion rates using automated data-driven reminders.
  • Recover sales from abandoned shopping carts. 


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