Loop enables retailers with a new, personal way for their customers to give and receive gifts online that combines the thoughtfulness of a chosen gift, the convenience of online shopping and the flexibility of a gift card. With Loop's solution, customers can purchase any product in a retailer's online store as a gift, without needing to know the recipient's size, color, style preference or shipping address. Recipients accept or exchange gifts online prior to shipping to the address of their choosing.  Loop's enterprise-grade, fully customizable, SaaS solution powers the shopping experience, checkout and e-gifting platform for the world's top retailers. Loop's solution seamlessly integrates with retailers' online stores and backend systems, fueling increased sales, reducing costly returns and exchanges and enhancing customer acquisition and loyalty. Loop's e-gifting solution can be seen on top retailer sites, including Macy's, Lancome, Urban Decay and Diane von Furstenberg.  Based in Silicon Valley, Loop is backed by PayPal and several other influential technology and retail industry partners. The company was recognized by Forbes magazine as one of the "12 innovative companies moving global commerce forward."

Integration Overview

The Loop Commerce LINK Cartridge allows for a quick and seamless integration of the Loop solution for Salesforce Commerce Cloud clients. Integration requires minimal IT support from the retailer and can be completed within 4 weeks. Whether a retailer already has sizable gift related purchases, or is not currently seen as a gift destination, Loop drives business growth through a new, innovative purchase experience for online gift buying -- Loop e-gifting. Loop’s LINK cartridge includes:

  • Display of Loop's “e-gift” button across a retailer’s site to initiate gift checkout
  • Web services/API connection to Loop SaaS platform
  • Streamlined and secure checkout page for Loop purchases
  • Administrative features to manage Loop implementation
  • Marketing and customer messaging

Please note: Before enjoying the benefits of the Loop Commerce SaaS gifting platform through use of our LINK cartridge, please ensure that your organization has entered into a partnership with Loop and received configuration credentials.

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Integration Features

Loop Commerce combines patent pending technology with human psychology and behavioral economics to enable retailers to overcome the challenges of online gift giving. Implementing the Loop SaaS platform and LINK cartridge enables features such as:

• No need to guess size, color or shipping address
• Last minute gifting with instant delivery
• The price of the gift remains hidden
• Delightful and personal gift redemption experience
• Recipients select the color they like, and size that fits
• Hassle free and discreet exchange, before the gift ships
• Flexible store credit options


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