Brands need a new approach to content. White backdrops, studio lighting, and simulated friend groups don’t get people’s attention anymore. Nor do they drive sales like they once did. Brands need better content that relates to their audiences’ lives, and they need more of it to fill the growing number of relevant channels while driving towards their business goals.

Founded in 2010, Olapic is the original earned content platform for consumer brands, fueling marketing programs across ecommerce and marketing channels with images and videos from real people, uniting engagement and conversion to create powerful branded experiences.  A badged Facebook Marketing Partner, Instagram Marketing Partner, and Pinterest Marketing Developer program and Pinterest, Olapic’s proprietary technology curates consumer photos and videos from a range of social media sites, and enables brands to determine which content is most effective in driving engagement and conversion. Olapic works with more than 350 brands globally  and seamlessly integrates with Salesforce Commerce Cloud for many top brands such as Aritzia, Dogeared, Giggle, Lancome, L’Oreal Corporate, Cole Haan, NYX Cosmetics, and more.  Olapic is headquartered in New York City with offices in California; Cordoba, Argentina; and the UK.


Integration Overview

• Display customization - flexible integration on Product Detail Pages (PDPs), HTML editor, and bootstrap functionality.
• Moderation - approve/reject content and assign to specific products before going live on site, ability to ingest product feed integration to ensure proper product matching and rights management.
• Built-in analytics - easily prove the increase in conversation rate, AOV and interaction. 3rd party analytics can also be integrated.
• RESTful API / Mobile SDK - building on top of the Olapic architecture is scalable and easy to do.

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Integration Features

  • Widget Management - Place widgets with consumer generated content across any page - homepage, product pages, category pages, campaign pages, and more.
  • Product Feed - Easily translates a brand’s product catalog into Olapic’s product feed schema.
  • Analytics script - Olapic tracking code provides more insight into conversions, engagement and customer statistics.


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