OSF Commerce, winner of Salesforce 2016 Partner Innovation Award in Retail, is a leading global commerce solutions company which has helped global retailers achieve their international, omnichannel and commerce optimization goals for more than a decade. We take care of the whole commerce ecosystem, helping retailers choose, implement and customize the right solutions for them—commerce, CRM, CMS, mobile applications and private clouds. Customer BEHAVIOR TRACKER, part of our products' portfolio, is the only LINK cartridge that integrates Google Tag Manager with Commerce Cloud. The cartridge helps centralize all website’s tags in one single container. It's predefined set of triggers will help you track customers' actions, for an in-depth knowledge of their behavior on your website.

We work with our clients’ staff to ensure commerce solutions are successfully implemented and integrated with existing business-critical applications, thus Customer BEHAVIOR TRACKER can be further enhanced and customized, upon request, to fit your business specific requirements. We know that a unified customer journey depends on seamless personalization, memorable experiences and lasting success on all channels; that’s why we continue to help our clients keep online stores optimized, available and performing. Fill in the form to book an informal meeting with a commerce implementation specialist, and learn why retailers like Burton, YETI and Urban Decay have chosen OSF as their trusted retail partner.

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Integration Overview

Customer BEHAVIOR TRACKER is the only LINK cartridge that integrates Google Tag Manager with Commerce Cloud to act as a sitewide tag management tool. Manage all your website’s tags in one single container for automation of your processes. Improve page load time by firing the tags of your choice with minimum involvement from your IT team. Track every interaction a customer has with your brand to undertake engagement marketing backed by solid analytics. Achieve a complete understanding of behavioral trends in all areas of your ecommerce store and omnichannel ecommerce efforts. Build a high-performing, digital marketing strategy by leveraging actionable insights gained from analytics on your customer's behavior on your online retail website. Obtain loyalty across every stage of the customer lifecycle - from discovery through to post-purchase interactions. Reduce cart abandonment rates and increase conversions using strategies grounded in customer data you can trust. Loyalty and win-back campaigns are easy to embark upon,  personalized engagement marketing is within your reach and performance partnership marketing is made easier.  

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Integration Features

  • Integration with Google Tag Manager. All tracking information is pushed to Google Tag Manager
  • Receive the data from each step of the checkout to help you reduce cart abandonment. Tracking of page browsing, shopping and checkout behavior incluced
  • Google Tag Manager ID configuration – the merchant can configure the ID for Google Tag Manager using a custom site preference in BM.
  • Category Landing Pages Tag : infinite scrolling preference enabled. The data is going to be sent on the first page load, when the user scrolls down (infinite scrolling preference enabled) and when user navigates through pages.
    • List parameter that differentiate between CLP and Search page. Contains value “category” for category landing pages
    • Products details: for each displayed product, the following information will be tracked: Product ID, Name, Category, Price (with and without discount), Currency, Position in category list (on both infinite scrolling and pagination cases)
  • Search Page Tag: for the search page, the data is going to be sent on the first page load, when the user scrolls down (infinite scrolling preference enabled) and when user navigates through pages.
    • List parameter that differentiate between CLP and Search page. Contains value “search” for search pages.
    • Products details: for each displayed product, the following information will be tracked: Product ID, Name, Category, Price (with and without discount), Currency, Position in search results list (on both infinite scrolling and pagination cases)
  • Product Detail Page Tag: for each product detail page, the following data will be tracked: Product ID, Name, Category, Price (with and without discount) and Currency.
  • Shopping Cart Tag. For shopping cart page, the following data will be tracked:
    • Add to cart event type: indicates the place on the site from where the user added products to cart, considering 3 add-to-cart scenarios: Quickview, Product Detail Page and Cart.
    • Product details: for each product in the shopping cart, the following information will be tracked: Product ID, Name, Category, Price (with and without discount), Currency and Quantity.
  • Purchase Confirmation tag. For purchase confirmation step, the following data will be tracked:
    • Transaction information with the following tracked data: Transaction ID, Type, Total Value, Shipping Value (including tax), Promo Code and Tax
    • Transaction Products: for each product in the transaction, the following information will be tracked: Product ID, Name, Category, Price (with and without discount) and Quantity
  • Checkout Funnel Tracking Tag.  The cartridge will allow marketers to track all checkout pages (shipping, billing, review and confirmation); information that will be measured:
    • Site Genesis standard checkout steps: shipping, billing and review
    • Products details: for each product in the basket, the following information will be tracked: Product ID, Name, Category, Price (with and without discount), Currency and Quantity.
  • Enable/Disable – Google Tag Manager tags can be enabled or disabled with ease from Business Manager using a custom site preference; for each tag, a custom preference will be created. If Customer BEHAVIOR TRACKER is not enabled in BM, the Google Tag Manager Container Snippet is not embedded on the website.

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