At OSF Commerce, we build our cartridges using a Salesforce Commerce Cloud-first approach, having your business goals in mind, while respecting all quota limits and best coding practices, with minimal interference to existing operations.  All of our out of the box products’ features are made to address retailers’ common pain points, and they are fully customizable. As part of our products' portfolio, we developed Customer BEHAVIOR TRACKER, the only LINK cartridge that integrates Google Tag Manager with Commerce Cloud. The cartridge helps centralize all website’s tags in one single container. It comes with a predefined set of triggers to help you track customers' actions, for an in-depth knowledge of their behavior on your website, so that you can efficiently improve campaigns' performance. In addition to the out of the box features, Customer BEHAVIOR TRACKER can be further customized, upon request, to fit your business specific requirements.

OSF Commerce, winner of Salesforce’s 2016 Partner Innovation Award in Retail, is a leading global commerce solutions company providing technology, consulting, implementation and managed services to premier brand retailers. With over 120 ongoing projects and years of worldwide deployments, OSF delivers innovative ecommerce solutions across channels, devices and locales. Book an informal meeting with us and learn why retailers like Rockport, Burton and The Cambridge Satchel Company have chosen OSF's products for their online stores.

Integration Overview

Customer BEHAVIOR TRACKER is the only LINK cartridge that enables the integration of Google Tag Manager with Salesforce Commerce Cloud, acting as a sitewide tag management tool. The plugin comes with the Google Analytics conversion tracking tag and other predefined transactional triggers, such as: category, product detail and search pages, as well as shopping cart actions, checkout funnel and purchase confirmation in order to track each and every step of your customer-brand interaction process. Customer BEHAVIOR TRACKER can be Enabled or Disabled right from Commerce Cloud BM with just one click.

Build a more effective, high-performing marketing strategy by taking actionable insights from analytics reflecting customers’ behavior on your storefront. Manage all your website’s tags in one single container, quickly add or remove third party tags, and improve page load time by firing the tags of your choice, with minimum involvement from your IT team. Take advantage of the detailed data offered by Google Analytics, combined with the efficiency of Commerce Cloud capabilities and achieve a complete understanding of behavioral trends in all areas of your online store. Try Customer BEHAVIOR TRACKER for 30 days, free of charge, by submitting the form on this page. No Credit Card Needed.

Download Integration

Integration Features

  • Integration with Google Tag Manager. All tracking information is pushed to Google Tag Manager
  • Receive the data from each step of the checkout to help you reduce cart abandonment. Tracking of page browsing, shopping and checkout behavior incluced
  • Google Tag Manager ID configuration – the merchant can configure the ID for Google Tag Manager using a custom site preference in BM.
  • Category Landing Pages Tag : infinite scrolling preference enabled. The data is going to be sent on the first page load, when the user scrolls down (infinite scrolling preference enabled) and when user navigates through pages.
    • List parameter that differentiate between CLP and Search page. Contains value “category” for category landing pages
    • Products details: for each displayed product, the following information will be tracked: Product ID, Name, Category, Price (with and without discount), Currency, Position in category list (on both infinite scrolling and pagination cases)
  • Search Page Tag: for the search page, the data is going to be sent on the first page load, when the user scrolls down (infinite scrolling preference enabled) and when user navigates through pages.
    • List parameter that differentiate between CLP and Search page. Contains value “search” for search pages.
    • Products details: for each displayed product, the following information will be tracked: Product ID, Name, Category, Price (with and without discount), Currency, Position in search results list (on both infinite scrolling and pagination cases)
  • Product Detail Page Tag: for each product detail page, the following data will be tracked: Product ID, Name, Category, Price (with and without discount) and Currency.
  • Shopping Cart Tag. For shopping cart page, the following data will be tracked:
    • Add to cart event type: indicates the place on the site from where the user added products to cart, considering 3 add-to-cart scenarios: Quickview, Product Detail Page and Cart.
    • Product details: for each product in the shopping cart, the following information will be tracked: Product ID, Name, Category, Price (with and without discount), Currency and Quantity.
  • Purchase Confirmation tag. For purchase confirmation step, the following data will be tracked:
    • Transaction information with the following tracked data: Transaction ID, Type, Total Value, Shipping Value (including tax), Promo Code and Tax
    • Transaction Products: for each product in the transaction, the following information will be tracked: Product ID, Name, Category, Price (with and without discount) and Quantity
  • Checkout Funnel Tracking Tag.  The cartridge will allow marketers to track all checkout pages (shipping, billing, review and confirmation); information that will be measured:
    • Site Genesis standard checkout steps: shipping, billing and review
    • Products details: for each product in the basket, the following information will be tracked: Product ID, Name, Category, Price (with and without discount), Currency and Quantity.
  • Enable/Disable – Google Tag Manager tags can be enabled or disabled with ease from Business Manager using a custom site preference; for each tag, a custom preference will be created. If Customer BEHAVIOR TRACKER is not enabled in BM, the Google Tag Manager Container Snippet is not embedded on the website.

Contact

.(JavaScript must be enabled to view this email address)
  • Country

Search terms must be at least 3 characters long