To be successful in digital commerce, merchants need sophisticated multi-channel solutions that can deliver the shopping experience consumers demand. It’s no longer enough to make merchandise available in the store or online – consumers expect to be able to move fluidly when shopping between online, mobile and the physical store, starting a transaction on one channel and finishing in another if they choose. To deliver on these high expectations, merchants need superior multi-channel solutions to keep pace with customers and simplify the complex tasks of multi-channel fulfillment.
To meet this challenge, The Demandware Commerce Cloud provides a multi-channel ecommerce platform that enables merchants to integrate tools for managing all aspects of ecommerce more effectively.
Demandware delivers leading multi-channel solutions.
The Demandware Commerce Cloud provides merchants with the speed and agility they need to compete in a fast-changing retail environment. Built on an open and highly scalable cloud architecture, Demandware empowers retailers with innovative multi-channel solutions for consumer engagement, omnichannel operations, ecommerce fulfillment and continual innovation. With Demandware, retailers can quickly and easily manage inventory, launch new brands and integrate new technology focusing on innovation rather than back-end infrastructure.
Multi-channel solutions supported by the Demandware Commerce Cloud include:
- Omnichannel operations to optimize inventory turn and deliver the ecommerce services that customers expect.
- Common infrastructure across multiple brands and sites, ensuring consistent integrations and business processes as new brands and sites are rolled out.
- Personalization of the shopping experience for consumers based on predictive intelligence about each shopper’s needs and behaviors.
- Store digitization, putting mobile devices in the hands of store associates to optimize the consumer experience with real-time access to inventory that is not on the shelf.
- Global expansion with templates to handle different languages, currencies, customs and cultures.
The technology powering Demandware’s multi-channel solutions.
The Demandware open cloud platform delivers the scalability and extensibility merchants require to compete in an omnichannel retail environment. The Demandware Commerce Cloud is always ready to implement new multi-channel solutions and to scale automatically as needed. Role-based, intuitive user interfaces provide the business user with control over site functionality and the brand experience without requiring significant IT involvement. Six to eight new releases each year provide constant innovation. An ecosystem of LINK partners provides best-of-breed technology and multi-channel solutions, and customers have access to the intelligence and analysis Demandware gathers through processing billions of transactions each year on the Demandware Commerce Cloud.22
Learn more about multi-channel solutions, including solutions for retail online integration and ecommerce fulfillment.