Mobile commerce is easier than you think.

Master the art of mobile shopping
and win more customers with Commerce Cloud.

Your path to mobile-first commerce starts here.

This easy, interactive trail of learning explores the research, insights, and best practices you’ll need to engage today’s mobile shoppers.


Mobile commerce is exploding. Today, 60% of all global ecommerce traffic comes from mobile devices, and most shoppers interact with brands for the first time on their phones. That said, many retailers miss opportunity for growth by focusing on desktop experiences, and treating mobile as an afterthought.

You must embrace mobile or risk falling behind. To connect with today’s shoppers and ensure future growth, you need the latest mobile innovations and best practices to deliver best-in-class shopping journeys that increase conversion.

Don’t worry, Commerce Cloud makes it easy. With our comprehensive suite of mobile capabilities, you can capture every micro-moment — that moment when consumers turn to mobile phones to quickly address their needs — and offer seamless, mobile-first experiences.

  • Create engaging experiences that incorporate the latest and greatest mobile innovations
  • Deliver a cohesive shopping journey that unifies mobile with social, digital, and store
  • Better serve mobile shoppers with faster, easier discovery and purchasing paths
  • Simplify mobile shopping with AI-powered recommendations and personalized searches
  • Give sales associates the freedom to engage with shoppers anywhere on the sales floor

Commerce Cloud’s Mobile Commerce Features

Mobile-First Websites

Design and build fully responsive, mobile-friendly sites quickly and easily with Commerce Cloud Digital.

Site Blueprints: Get a head start with our mobile-friendly site reference architecture, designed to get your storefront up and running fast.

Complete Feature Set: Leverage a full collection of pre-built storefront features built for mobile and based on data-driven best practices.

Familiar Development Tools: Build sites using popular tools and mobile frameworks that you already know and love.

Mobile Innovations: Explore the latest and greatest mobile technologies through our rich  ecosystem of partners and specialists.

Streamlined Mobile Experiences

Maximize every mobile micro-moment to boost conversions. 

Optimized Checkout: Reduce abandoned carts with single-page accordion layouts, auto-population, guest checkout, and one-touch payment like Apple Pay.

AI-Powered Personalization: Simplify purchase paths with Einstein’s 1-to-1 product recommendations, predictive sorting, and personalized searches.

SEO Optimization: Rank on those crucial top result pages with Commerce Cloud Digital’s SEO optimization tools.

Unified Mobile Commerce

Think beyond the website and embrace mobile commerce across all touchpoints.

Social Integration: Grow your customer base through social channels and online communities, such as Instagram and Facebook.

Branded Apps: Continue the customer conversation and build brand loyalty with easy-to-use plugins that help you create and distribute your own apps.

Store Integration: Empower your store associates with mobile apps that are familiar and fun via Endless Aisle.

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