2017 Guide to Holiday Readiness
Crush Your Goals With Proven Best Practices and Insights into Game-Changing Retail Trends
Based on decades of collective experience and expertise helping leading global brands crush their holiday targets, this comprehensive guide covers everything you’ll need to exceed your goals during the year’s biggest shopping season:
- How 2016 retail trends will inform the 2017 holiday season
- How to move the needle with AI-powered personalization
- How to connect with and convert mobile shoppers
- How to ensure your sites are prepared for holiday demands
- How to benefit from product returns
- How to maintain momentum after December 25th
- And more!
You’re knee-deep in holiday planning, but don’t worry! We’ve got you covered with everything you need to succeed. Fill out the form to download now.
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Shoppers have spoken, and it’s a mobile-first world. The 2016 holiday season represented the first year ever where peak traffic to retail sites was mostly mobile, with 52% of all shopping visits happening on phones. Mobile surged during Cyber Week, capturing 53% of all traffic, up from 44% in 2015. Even more important for retailers, shoppers are buying on mobile too. Last season, mobile order share was up to 31% from 25% in 2015.
The march toward mobile shows no signs of abating. According to the latest Shopping Index, which analyzes the online shopping activity of more than 500 million global shoppers, phones accounted for 34% of orders and 57% of traffic. And shoppers are showing more buying intent on mobile than on computers. The story of the 2017 shopping season will undoubtedly be mobile, so it goes without saying that retailers who don’t take a mobile-first approach will be left behind — and fast.
Here are some ways retailers can optimize their mobile presence and remove the many pain points customers face on the way to purchase during the critical shopping season.