Forrester names Salesforce B2C Commerce a Leader
With the highest score in the "Current Offering" category, Forrester names Salesforce a Leader in The Forrester Wave™: B2C Commerce Suites, Q3 2018.
We also received the highest scores in the support services and platform criteria, and the highest possible score in the personalization, artificial intelligence and machine learning, business intelligence and analytics, and delivery and extensibility ecosystem criteria.
Forrester identified three differentiators in this report: commerce experience, user interfaces, and operational efficiency. “Vendors that can provide a better shopping experience with efficient business user interfaces and operational excellence position themselves to successfully help their clients grow revenue, deepen customer loyalty, and expand into new markets.”
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In the report, Forrester writes that, “Salesforce Commerce Cloud AI drives online sales,” and later states that “Salesforce Einstein infuses experiences across all aspects of the platform, including search, product recommendations, and product content improvements.”
The report also states that “for those willing to adopt the Salesforce model, this architecture accelerates the speed of implementation, reduces implementation costs, and provides rapid entry to the platform’s extensive capabilities.”