It’s Personal: Creating Relevant and Personalized Store Experiences

Digital and physical retail experiences continue to shape customer expectations, forcing retailers to provide the same level of personalized engagement in-person as online. According to a recent BRP survey, 70% of retailers now indicate customer identification is their top customer engagement priority.

Join Salesforce Commerce Cloud and BRP as we share key findings from their 18th annual POS/Customer Engagement Survey, providing valuable takeaways on creating personalized store experiences.

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