Trailblazers in Mobile-First Commerce

Meet ten top brands who have mastered mobile shopping.

As more and more shoppers turn to their phones, brands are quickly discovering that crafting an effective mobile-first experience is not as simple as accounting for different screen sizes. The different nuances and needs of mobile shoppers demand new design practices, new technologies, and new approaches to the overall shopping journey.

Learn how Trailblazers PUMA, Lancôme, Roots, and others have tackled this problem in different ways, ultimately mastering the art of mobile commerce with alternative payment methods, accelerated mobile pages, SMS programs, and more.

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