The Power of One Click
How Artificial Intelligence is Leading Personalization into the Future
Artificial Intelligence (AI) delivers the personalization that retailers have been pursuing for decades. Instead of spending hours guessing how to tailor content to select demographic groups, Commerce Cloud Einstein helps you harness the power of each and every customer click to personalize their shopping experiences in real time — no data scientist or machine learning expert required.
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AI learns with every customer’s click to help you improve the customer experience and your bottom line. We think that’s important, because when you succeed, we succeed.
Upon implementation, Commerce Cloud Einstein immediately begins to gather data on customer interactions — what products they look at, what articles they read, and what they put in their shopping cart — then automatically captures any change in behavior. This allows us to provide you more insight into that customer’s interests than simply where they live or how old they are.