Reaching Millennials – Research Paper

This Reaching Millennials Research Paper examines the impact that this important demographic group is having on the retail market. It shows how their purchase decisions are influenced and how they influence others, providing insight that can shape the way brands and retailers interact with them in the future.

There used to be a clear order to influence, a small number of channels that reached millions, usually with very definable demographic data on which to base your advertising decisions. That’s no longer the way; influence is more fragmented than ever. Understanding how Millennials buy and how they are influenced is critical for Future-Ready Retail.

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