Retaining Millennials – Research Paper

This Retaining Millennials Research Paper examines the impact that this important demographic group is having on the retail market. It shows how it’s possible to build a long-term relationship with millennials, despite the audience being prone to spontaneous decisions.

With an increasing number of options for millennials, it’s harder to make sure they stay loyal to a certain retailer. They’re prone to making on-the-fly decisions about their preferences based on a wide variety of influencers and factors. They value convenience highly, are demanding of good customer service, and are always looking for the latest trends through an ever-evolving mix of channels. Therefore, understanding how you can retain the loyalty of millennials is critical for Future-Ready Retail.

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