The Shopper Has Changed. Have You?

Learn How to Connect with Today’s Consumer With Our Four-Part Webinar Series

Today’s consumer expectations are upending the industry’s approach to retail, and brands must evolve quickly to avoid irrelevance. To help you navigate this shifting landscape, we developed a four-part webinar series with co-hosts SapientRazorfish and Retail Dive, in which we uncover new patterns in shopping behavior and identify crucial opportunities for retailers like you.

Backed by a massive global study representing 300+ million online customers and 6,000 survey responses, each webinar is a deep dive into shopper behavior and industry insights, including best practices by retail trailblazers Jack Wills, Cotton On, Hallmark Baby, and IvyRevel.

Ready to transform your shopper journey? Fill out the form to access the webinar series now!

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Included in This Series

Webinar 1 - The Shopper Has Changed. Have You?
In this session, we share the four new pillars of retail and reveal how leading retailers have
pivoted their business to win shoppers. Includes insights and best practices from leading brand,
Jack Wills.


Speakers:
Dale Western, Head of Online at Jack Wills
Hilding F. Anderson, Director of Research and Insights, SapientRazorfish
Rick Kenney, Head of Consumer Insights, Salesforce Commerce Cloud

Webinar 2 - How to Accelerate and Innovate the Shopping Journey. 
In this session, we examine different ways retailers are leveraging new technologies to create
frictionless shopping experiences, dramatically increase conversion, and reduce security risks.
Includes insights and best practices from leading brand, Hallmark Baby.


Speakers:
Mark Strickland- Director - Business Strategy and Operations at Hallmark Baby
Hilding F. Anderson, Director of Research and Insights, SapientRazorfish
Rick Kenney, Head of Consumer Insights, Salesforce Commerce Cloud


Webinar 3 - The Physical Store Must Transform. What’s Your Plan?
In this session, we discuss the store’s rapid transformation from a simple selling space to a
warehouse, a billboard, and an experience hub. We examine ever-changing consumer
expectations, new store technologies, and how this evolution impacts ecommerce activity. Hint:
It’s not what you think! Includes insights and best practices from leading brand, Cotton On.


Speakers:
Brendan Sweeney, General Manager of eCommerce, Cotton On Group
Hilding F. Anderson, Director of Research and Insights, SapientRazorfish
Rick Kenney, Head of Consumer Insights, Salesforce Commerce Cloud


Webinar 4 - Mobile First: The Shopping Companion Before, During, and After Purchase.
In this session, we examine mobile’s role in shopper behavior, its indelible impact on thecustomer journey, current benchmarks and best practices, and some innovative ways to gaugeyour own mobile performance. Includes insights and exciting mobile innovations from leadingbrand, Ivyrevel.

Speakers:
Fredrik Östling - Commerce Manager, Ivyrevel
Hilding F. Anderson, Director of Research and Insights, SapientRazorfish
Rick Kenney, Head of Consumer Insights, Salesforce Commerce Cloud

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