The Importance of an Integrated OMS

Understanding Why Order Management is Critical to a Unified Commerce Strategy

The shopping journey doesn’t end once an order is placed. In fact, it’s just the beginning of your relationship with the customer as order fulfillment experiences heavily influence both satisfaction and brand loyalty. Shoppers demand an easy, seamless path from payment to product and from shipment to return, regardless of context.

This ebook examines the importance of order management as the backbone of any successful unified commerce strategy, and how to build a business case for the implementation that is right for you.

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How do you go about selecting the right order management approach for your needs and then integrate the tool? There is no one-size-fits-all approach for using order management. Instead, your strategy must be created with your specific brand, customers, and goals in mind.

Answer the following questions to begin to determine your needs:

  • Do I want to increase overall growth or specific segments of my business?
  • What is the biggest challenge impeding my brand’s growth?
  • What are the most common customer complaints in-store and online?
  • What are the most common inventory challenges?
  • How can I improve the customer experience to make it seamless across all channels?
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