2016 Year In Review
2016 was a period of rapid change with shoppers migrating to digital and specifically mobile. This interactive Year in Review provides a month-by-month look at key shopper benchmarks, industry metrics and milestones.

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MOBILE
COMPUTER
TABLET
SHOPPER SPEND
MOBILE PASSES COMPUTER TRAFFIC
MOBILE REACHES 50%
2016 REVENUE SURPASSES 2015
APPLE PAY FOR THE WEB
Shopper Spend
SHOPPER SPENDi
Device Traffic Share
DEVICE TRAFFIC SHARE
Click Bars to View Monthly Details

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Top Revenue Day of the Week
Sun
Mon
Tue
Wed
Thu
Fri
Sat
Shopper Spend: The overall average spent per-visit across all visits. Shopper Spend values are normalized to USD.
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This curve is the indexed value of unique products sold throughout the year, which is an indicator of seasonality. A value greater than 1 means more unique products sold during that time, while a value less than 1 indicates fewer unique products sold.
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