As the retail industry continues to change rapidly, retailers need increasingly sophisticated ecommerce management solutions to stay competitive. Consumers today expect to engage in omnichannel ecommerce, using multiple devices and moving between online and offline channels with ease. Unaware of the complications this creates for retailers, consumers expect merchants to seamlessly accommodate their omnichannel shopping experience. But only the most advanced ecommerce management technology can deliver the infrastructure to meet consumer demands today and to integrate the new ecommerce technologies that will emerge tomorrow.
For many of the world’s leading brands and retailers, successful ecommerce management begins with a cloud ecommerce platform from Demandware.
eCommerce management with Demandware
The Demandware Commerce Cloud is a resilient and highly scalable platform for commerce and ecommerce management. Built on a secure, multi-tenant cloud architecture, the Demandware platform has proven reliable in supporting a very large and fast-growing volume of digital commerce.
With Demandware technology, retailers can easily implement ecommerce management services that include:
- Omnichannel solutions. The Demandware Commerce Cloud enables retailers to optimize inventory turn and leverage real-time quantities across stores, distribution centers and inventory in transit to deliver a more satisfying “buy anywhere, service anywhere, fulfill anywhere” consumer experience.
- Global expansion. With ecommerce management capabilities from Demandware, retailers can more easily take advantage of opportunities across borders, using a single template to handle different customs, currencies, languages and cultures.
- Personalized shopping. Demandware applies predictive intelligence to connect data points about each shopper’s journey and enable retailers to differentiate their brand and communications across touch points and shopping channels.
- Multi-brand/site support. No matter how many brands or sites a merchant has or plans to roll out, the Demandware Commerce Cloud provides a common infrastructure for all of them. Retailers can leverage existing work when launching new brands and sites, and syndicate content across brands, sites, categories, catalogs and consumer experiences for maximum impact.
Digitized stores. Demandware offers mobile interfaces designed specifically for use in the store, allowing sales associates to locate inventory beyond what is on the shelf in helping to prevent walked sales.
Seamless innovation for ecommerce management.
With Demandware, retailers always work with the latest innovations for ecommerce strategy and ecommerce management. The platform is seamlessly upgraded six to eight times each year, providing a steady stream of new features and enhancements without disrupting day-to-day retail operations. The open architecture enables retailers to implement unique capabilities without compromising the upgrade path. And pre-built integrations make it easy to connect to leading third-party technologies for ecommerce management.
Learn more about Demandware’s cloud ecommerce solutions and mobile commerce technology.